Viridian Officially Approved Cruelty Free

Viridian, a favourite brand of ours in the shop, have recently shared some great news, especially for all us animal lovers!

After meeting the rigorous criteria of the Cruelty Free International programme (CFI), Viridian have announced that they are now Leaping Bunny approved.

The Leaping Bunny is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products and demonstrates that a brand is genuinely committed to removing animal testing from its supply chain.

Aimee Benbow, Viridian's Technical Director said: "We are really excited to achieve this status, the approval underpins Viridian's commitment against animal testing and applying that within our whole supply chain. All of the Viridian Nutrition topical cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, which is the internationally recognisable gold standard for cruelty free products. Currently CFI don't cover supplements, but Viridian are pushing to encourage them to do this!".

Just one more great reason to buy Viridian Products, all available at Wild Poppy Wellbeing.